LUXURY SUMMER GIFT!

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DEF/VS Lab-Grown

Diamond Earrings

Spend $2000+ for 1/2ctw
Spend $3000+ for 1ctw
Spend $4000+ for 1 1/2ctw

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code: 
STUDS at checkout


Design your own jewelry

Create jewelry that is unique to you and your loved ones. Let it be truly one-of-a-kind with your own creative touch.

Design your own jewelry

Create jewelry that is unique to you and your loved ones. Let it be truly one-of-a-kind with your own creative touch.

Who We Are

Established in 1980,

Viavi is a trusted fine jewelry brand that has been importing diamonds and manufacturing fine jewelry for four-and-a-half decades in the heart of downtown Los Angeles.

Previously manufacturing for major US brick-and-mortar retailers for the first few decades of our business, our owner and founder, Kobi Katz, decided to embark on a new journey in the e-commerce landscape at the start of the new millennium.

To this day,

Kobi works closely with the design team to create new pieces for the Viavi line.

With our artisans, designers, and fulfilment experts all working under the same roof, Kobi is able to ensure every piece is made in accordance to our high standards with top-tier quality control.

Today, as a manufacturer with a direct-to-consumer business model, we are able to provide you the customer experience and fine jewelry excellence you deserve at the best possible prices for you.


As we like to say here at Kobelli, the more rings... the better 🤭 Get a ring for every special moment ✨ Start creating your dream ring stack today w ...

Yes, we do in-fact believe that buying yourself jewelry does solve all of your problems 🤭 Link in bio to start shopping now 📲 Middle Finger - Slen ...

Love is in the air! Congratulations to our newest #kobellicouple, Malia and Corey, on their recent engagement 💖 Double tap to show them some love 🫶 ...

Here’s your reminder! Link in bio to start shopping for an engagement ring now 💍📲 Featuring a custom, lab-grown diamond in our 3ct.tw. Round Moissa ...

Adding a pop of morganite in today’s necklace stack for National Pink Day 💓 From Top To Bottom: - 2ct Morganite Solitaire 3-Prong Necklace - Minerv ...

The differences are very subtle, but it’s there 👀 Can you spot it? The top ring is a radiant cut which features a rectangular shape, in comparison t ...

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